Who: Jon Jarosh (Interim President/CEO + Chief Communications Officer, Destination Door County)
When: Thursday, June 11, 2026, 9:00 AM
Goal: Open a dialogue and explore a partnership — not deliver a product pitch.
Jon Jarosh, CDME — Interim President/CEO + Chief Communications Officer, Destination Door County
1015 Green Bay Road | P.O. Box 406, Sturgeon Bay, WI 54235
Email: Jon@DoorCounty.com
Office: 920-818-1133 | Mobile: 920-857-8460
Web: DoorCounty.com
The real offering is rapid iteration enabled by AI across a full tech stack — turning ideas into working prototypes in days, not months, and refining them against real data. Sensors and BLE analytics are the visible thing; rapid iteration is the underlying value.
"I can turn your ideas into working prototypes in days, and iterate on real feedback without waiting for big development cycles."
Lead with partnership, not product: "Let's figure out what you actually need and build it together."
Genuine (not forced) nostalgia. Shared history of ~25 years: was running a dial-up ISP one or two doors down from Jon's office when it was the Door County Visitor Bureau (formerly the Door County Chamber). "I've been around a long time, Jon, and so have you." Then pivot to what's possible now.
BLE crowd analytics: ESP32-based BLE sniffing → Wi-Fi backhaul. Tokenized via hashing; ~90-min device follow window per privacy policy. Yields dwell times and movement patterns; no long-term tracking. See BLE Platform and the BLE Crowd Analytics Privacy Policy. Prior field deployment context: Mink River Basin BLE Sensor Deployment.
Vehicle counting at county entry points (phase one):
Seasonal deployment: March 15 – Nov 15. Captures both shoulders + peak; shoulder-season data is valuable for measuring marketing impact. Winter gaps acceptable (wet snow blocks mmWave anyway).
Power: 500 W solar panel + ~4 kWh rack-mount battery (~$1,000 off-the-shelf). ~20 W continuous draw → ~8 days autonomy. Robust against variable weather without custom engineering.
Send a brief, friendly courtesy note before/after the meeting. No drama, no asking permission:
"Hey Dave — wanted you to know this is happening; I don't want you to be surprised. I understand you've only got so much bandwidth, and I can kind of be an idea factory these days. I don't want to sit on these ideas."
20-year relationship; he's had the chance and lacks bandwidth. He'd likely be sad, not upset — so the note respects the relationship and leaves the door open. See Dave Eliot — Projects & Businesses.